A. anchor framing
B. critical framing
C. adjustment framing
D. decision framing
Related Mcqs:
- The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The type of question in questionnaire in which all possible choices are given is________?
A. open ended question
B. close ended question
C. Both a and b
D. none of above - The groups that people think to join are classified as_________?
A. leader groups
B. party groups
C. aspiration groups
D. associative groups - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The needs that arise from physiological states such as hunger and thirst are classified as_________?
A. basic need
B. formal needs
C. informal needs
D. sufficiency needs - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature
