The change in attitude based on customer’s association to brands is classified as_________?

Related Mcqs:

1. The influential model of attitude change and attitude formation is_________?

   A. elaboration likelihood model
   B. value likelihood model
   C. expectancy elaboration model
   D. value elaboration model

2. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

   A. expectancy value model
   B. belief based model
   C. need based model
   D. want based model

3. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

4. The market segmentation based on customers seeking brands that deliver benefits is example of

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

5. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

6. The perceptual process in which customers notice price deviation as stimulus is classified as_________?

   A. selective shopping
   B. selective ad watching
   C. selective attention
   D. selective noticing

7. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

   A. selective attention
   B. selective noticing
   C. selective shopping
   D. selective ad watching

8. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

10. The less involved consumer buying behavior in which customers perceive few differences between brands is called?

    A. complex buoying behavior
    B. variety seeking buying behavior
    C. dissonance reducing buying behavior
    D. habitual buying behavior