A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure
Analyzing Consumer Markets
Analyzing Consumer Markets
A. fad
B. fade fashion
C. marketing shade
D. short-term marketing wave
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
A. family of procreation
B. family orientation
C. inspiration orientation
D. group orientation
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
A. motivation heuristic
B. peripheral heuristic
C. expectancy heuristic
D. decision heuristic
A. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors
A. memory encoding
B. memory decoding
C. memory retrieval
D. memory revival
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model
A. social factors
B. personal factors
C. family factors
D. status factors