A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure
0
The non-significant social and economic marketing activity is called ___________?
0
The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. fad
B. fade fashion
C. marketing shade
D. short-term marketing wave
0
The buying person’s spouse and children is classified __________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
0
When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. family of procreation
B. family orientation
C. inspiration orientation
D. group orientation
0
The representative heuristic and availability heuristic are the types of ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
0
The effect of references, family and statuses are classified as ________?
A. motivation heuristic
B. peripheral heuristic
C. expectancy heuristic
D. decision heuristic
0
The process of where, when and how information gets into person’s memory is called ___________?
A. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors
0
The ‘expectancy value model’ is classified as __________?
A. memory encoding
B. memory decoding
C. memory retrieval
D. memory revival
0
The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model
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