A. compensatory model
B. non compensatory model
C. realistic model
D. approached model
Related Mcqs:
- According to expectancy model, the redesigning of the whole product is classified as_______?
A. fake positioning
B. real positioning
C. brand positioning
D. market positioning - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?
A. responsiveness
B. assurance
C. empathy
D. reliability - According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
A. empathy
B. reliability
C. responsiveness
D. assurance - In the value creation, ‘communicating the value’ phase includes __________?
A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities - The estimation of total brand value in financial terms are classified as __________?
A. brand audit
B. brand tracking
C. brand valuation
D. liabilities evaluation - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The indicator which determines future value and growth is classified as __________?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge - The net present value of forecasted brand earnings is classified as __________?
A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness - The influential model of attitude change and attitude formation is_________?
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model
