The ‘expectancy value model’ is classified as __________?

Related Mcqs:

1. According to expectancy model, the redesigning of the whole product is classified as_______?

   A. fake positioning B. real positioning C. brand positioning D. market positioning...

2. According to expectancy model, the process of altering beliefs about the brand is classified as___________?

   A. technical repositioning B. product repositioning C. psychological repositioning D. physiological repositioning...

3. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

   A. responsiveness B. assurance C. empathy D. reliability...

4. According to service quality model, the ability to provide the service accurately and dependably is classified as __________?

   A. empathy B. reliability C. responsiveness D. assurance...

5. In the value creation, ‘communicating the value’ phase includes __________?

   A. utilizing the social media sources B. utilizing raw materials C. utilizing the competencies D. utilizing the capabilities...

6. The estimation of total brand value in financial terms are classified as __________?

   A. brand audit B. brand tracking C. brand valuation D. liabilities evaluation...

7. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...

8. The indicator which determines future value and growth is classified as __________?

   A. brand value B. brand strength C. brand awareness D. brand knowledge...

9. The net present value of forecasted brand earnings is classified as __________?

   A. brand value B. brand discount rate C. brand earnings D. brand responsiveness...

10. The influential model of attitude change and attitude formation is_________?

    A. elaboration likelihood model B. value likelihood model C. expectancy elaboration model D. value elaboration model...