A. brand value
B. brand strength
C. brand awareness
D. brand knowledge
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Related Mcqs:
- Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
- A. raw material exporting economies B. subsistence economies C. emerging economies D. industrial economies...
- The pricing strategy in which the company determines price it will make the targeted return is classified as?
- A. target return pricing B. markup return pricing C. learning pricing D. marginal pricing...
- The minor stimuli that determines when and where customer responds is classified as__________?
- A. drive B. motivation C. learning D. cues...
- In growth-share matrix, the high growth and high share SBU’s are considered as?
- A. Stars B. Cash Cows C. Question marks D. Dogs...
- A company’s future value of customer base is?
- A. Share of customer B. Customer equity C. Customer lifetime value D. All of above...
- The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
- A. customer lifetime value B. customer purchases value C. customer cost incurred D. customer relationships...
- That minor stimuli which determines when and how customer will respond in certain way is called?
- A. perception B. cues C. motives D. both a and c...
- The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
- A. threat of new entrants B. threat of rivalry C. threat of substitute products D. opportunity to alliance...
- The number of customers or potential customers who will help in company’s growth is classified as __________?
- A. customer’s base B. retailer’s base C. distributor’s base D. marketer’s base...
- The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
- A. solution based segmentation B. need based segmentation C. segment identification D. segment attractiveness...
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