A. brand value
B. brand strength
C. brand awareness
D. brand knowledge
Related Mcqs:
- Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing - The minor stimuli that determines when and where customer responds is classified as__________?
A. drive
B. motivation
C. learning
D. cues - In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - A company’s future value of customer base is?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above - The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships - That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c - The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
