A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing
0
The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
0
The strategy of using company brand name for every product is referred as __________?
A. customer’s program
B. frequency programs
C. distribution programs
D. None of above
0
The particular brand’s equity arises from consumer’s response to __________?
A. house of products
B. branded house strategy
C. house of brands
D. strategy house
0
The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. similarities
B. differences
C. knowledge
D. equity
0
The number of common and distinctive elements of brand are reflected as ____________?
A. customer size and profile
B. clarity
C. relevance
D. risk profile
0
The value of well-known brand is typically half of the firm’s _________?
A. brand earnings
B. brand responsiveness
C. brand architecture
D. branding rate
0
The number of acquisition and its prospect depends on _________?
A. market finance
B. market capitalization
C. actual finance
D. asset total value
0
The overall brand discount rate is equal to the sum of _________?
A. add-on spending
B. retention
C. visualization
D. acquisition
0
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. brand risk premium
B. risk free rate
C. brand earnings
D. both A and B
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