Creating Brand Equity

A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing

A. customer’s program
B. frequency programs
C. distribution programs
D. None of above

A. house of products
B. branded house strategy
C. house of brands
D. strategy house

A. similarities
B. differences
C. knowledge
D. equity

A. customer size and profile
B. clarity
C. relevance
D. risk profile

A. brand earnings
B. brand responsiveness
C. brand architecture
D. branding rate

A. market finance
B. market capitalization
C. actual finance
D. asset total value

A. add-on spending
B. retention
C. visualization
D. acquisition

A. brand risk premium
B. risk free rate
C. brand earnings
D. both A and B

A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities