Creating Brand Equity

A. flankers
B. competitive
C. variant brand
D. sub variant brands

A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions

A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity

A. brand awareness
B. brand knowledge
C. brand stature
D. brand value

A. memorable
B. meaningful
C. likeable
D. all of the above

A. brand extension
B. sub-brand
C. parent brand
D. product extension

A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance

A. maximum market coverage
B. minimum market coverage
C. categorize market coverage
D. brand house coverage

A. price
B. cost
C. preferences
D. loyalty

A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation