A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
A. role
B. status
C. lifestyle
D. personality - The combo sites for product reviews and expert opinions are classified as _____________?
A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
