The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

Related Mcqs:

1. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

2. Considering individual customers, the purchasing portion of each buyer is called?

   A. Share of customer
   B. Customer equity
   C. Customer lifetime value
   D. None of above

3. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

   A. competitor centered company
   B. customer centered company
   C. profit centered company
   D. market centered company

4. The set of stages through which the customers pass through while purchasing the market offerings are classified as?

   A. channel designing stages
   B. strategic stages
   C. channeling stages
   D. buyer readiness stage

5. The segment that could be reached easily and well served is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

6. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

7. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

8. All the factors affecting purchasing power of consumers are included in?

   A. the cultural environment
   B. the demographic environment
   C. the economic environment
   D. both a and b

9. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

10. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

    A. sense of broad marketing
    B. sense of mission marketing
    C. sense of vision marketing
    D. societal marketing