The set of stages through which the customers pass through while purchasing the market offerings are classified as?

Related Mcqs:

1. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media B. word-of-mouth influence C. buzz marketing D. display and online media...

2. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention B. communication invention C. joint invention D. ownership adaptation...

3. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment B. measureable segment C. accessible segment D. substantial segment...

4. The type of market offerings that customers buy without committing any buying efforts are called?

   A. specialty products B. local goods C. convenience products D. industrial products...

5. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations B. advertising C. sales promotion D. personal selling...

6. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?

   A. learning pricing B. marginal pricing C. competition based pricing D. demand based pricing...

7. The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as?

   A. manufacturer’s sales branches B. brokers C. agent D. drop shippers...

8. The comparison of products benefits with all other market offerings is classified as__________?

   A. recognize problem B. evaluation of substitutes C. deciding information sources D. research dynamics...

9. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...

10. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

    A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...