The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

3. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

4. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

5. The gathered and acted upon information about the market and its offerings is the part of _________?

   A. the market-sensing process
   B. the customer acquisition process
   C. the fulfill management process
   D. the new-offering process

6. The set of stages through which the customers pass through while purchasing the market offerings are classified as?

   A. channel designing stages
   B. strategic stages
   C. channeling stages
   D. buyer readiness stage

7. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations
   B. advertising
   C. sales promotion
   D. personal selling

8. The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

   A. personal communication channels
   B. irrational communication channels
   C. non-personal communication channels
   D. non-emotional communication channels

9. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

10. The trial amount of any market offering for limited time before full introduction in market is classified as?

    A. premium
    B. advertising specialties
    C. sample
    D. coupon