A. Selling side
B. Formulated side
C. Management side
D. Forecasting side
0 Good marketing is no accident, but a result of careful planning and __________?
2 The most formal definition of marketing is ____________?
A. Execution
C. Strategies
D. Tactics
e. Research
0 Marketing management is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
0 A transaction involves ____________?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
0 __________ goods constitute the bulk of most countries’ production and marketing efforts.
A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above
0 Information can be produced and marketed as a ___________?
A. Durable
B. Impulse
C. Physical
D. Service e. Event
0 Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. Product
b. Show
C. Reality
D. Service
0 A Marketer is someone seeking a response from another party, called the __________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope