The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

Related Mcqs:

1. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...

2. The consumers who buy branded products are classified as _________?

   A. non-switchers B. switchers C. non-shifting loyal D. shifting loyal...

3. The distribution of branded products through one or few outlets is called?

   A. unsought products B. industrial products C. specialty products D. augmented products...

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

5. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

6. The technique which is not included in co-branding is _________?

   A. retail co-branding B. wholesale co-branding C. joint-venture co-branding D. multiple-sponsor co-branding...

7. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy B. bundle strategy C. shallow strategy D. push strategy...

8. The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?

   A. exclusive marketing B. shopper marketing C. outbound marketing D. inbound marketing...

9. The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

   A. brand audit B. brand tracking C. brand valuation D. brand evaluation...

10. The parent brand if it is associated with multiple products in brand extension is called _________?

    A. family brand B. product extension C. sub-product D. parent company...