A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding
Related Mcqs:
- The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The consumers who buy branded products are classified as _________?
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal - The distribution of branded products through one or few outlets is called?
A. unsought products
B. industrial products
C. specialty products
D. augmented products - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The technique which is not included in co-branding is _________?
A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
A. exclusive marketing
B. shopper marketing
C. outbound marketing
D. inbound marketing - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - The parent brand if it is associated with multiple products in brand extension is called _________?
A. family brand
B. product extension
C. sub-product
D. parent company
