The brand which is result of extension in brand or sub-brand is classified as __________?

Related Mcqs:

1. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand B. product extension C. sub-product D. parent company...

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

3. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...

4. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication B. inspiration C. simplifying D. straddling...

5. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

6. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations B. sentence associations C. Company associations D. brand associations...

7. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

   A. visual mantra B. branding mantra C. legitimate mantra D. straddle mantra...

8. The brand element ‘building brand’ does not include _________?

   A. adaptable B. memorable C. meaningful D. likeable...

9. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage B. brand presence C. brand performance D. brand decline...

10. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

    A. marketer’s brand equity B. customer based brand equity C. knowledge based equity D. effective brand equity...