A. communication
B. inspiration
C. simplifying
D. straddling
Related Mcqs:
- In brand mantra, the process of making it memorable is classified in dimension of __________?
A. simplifying
B. straddling
C. communication
D. inspiration - In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. communication
B. inspiring
C. simplifying
D. straddling - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies - The three main ways to convey brand’s category membership are classified as ________?
A. announcing category benefits
B. comparing to examples
C. relying product description
D. all of the above - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition - The marketer’s enter in to different product category with the parent brand, is considered as __________?
A. category extension
B. company extension
C. company architecture
D. company earning rate - The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension
