A. simplifying
B. straddling
C. communication
D. inspiration
Related Mcqs:
- In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. communication
B. inspiring
C. simplifying
D. straddling - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
A. selective noticing
B. selective shopping
C. selective attention
D. selective retention - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
