A. word associations
B. sentence associations
C. Company associations
D. brand associations
Related Mcqs:
- The customers keeping such information that supports their attitudes towards brand is classified as?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio - The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
A. customer preferences
B. product similarities
C. brand knowledge
D. product difference - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers
