All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

Related Mcqs:

1. The customers keeping such information that supports their attitudes towards brand is classified as?

   A. selective attention B. selective distortion C. selective retention D. all of above...

2. The low priced brands in the brand portfolio of particular Company are classified as _______?

   A. traffic builders B. fighter brands C. flankers D. competing brands...

3. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

4. The offering of all brands and the brand lines by a particular Company is considered as __________?

   A. Company portfolio B. brand portfolio C. brand line portfolio D. corporate portfolio...

5. The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

   A. customer preferences B. product similarities C. brand knowledge D. product difference...

6. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage B. brand presence C. brand performance D. brand decline...

7. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

8. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

9. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route B. central cues C. value cues D. peripheral route...

10. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

    A. strivers B. non-strivers C. non-believers D. believers...