The customers keeping such information that supports their attitudes towards brand is classified as?

Related Mcqs:

1. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations
   B. sentence associations
   C. Company associations
   D. brand associations

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

5. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

6. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

7. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

   A. visual mantra
   B. branding mantra
   C. legitimate mantra
   D. straddle mantra

8. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

9. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

10. The stage when customers think about a brand under consumption situation is classified as ___________?

    A. brand salience
    B. brand performance
    C. brand imagery
    D. brand feelings