A. experimental research
B. ethnographic research
C. observational research
D. survey research
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The research based on hypothesis suggestion and problem definition is classified as?
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The customers keeping such information that supports their attitudes towards brand is classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
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The second step in marketing research process is?
A. selective attention
B. selective distortion
C. selective retention
D. all of above
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Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
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Marketing can be defined as?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
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The ‘inside-out’ perspective is referred in?
A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above
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The needs of customers are triggered by?
A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
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The set of vehicles which are used to deliver message to intended audiences is classified as?
A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
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The consumer’s and society’s long run interests are considered in?
A. advertising objective
B. advertising media
C. reminder media
D. rational media
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