Company and Marketing Strategy

A. experimental research
B. ethnographic research
C. observational research
D. survey research

A. casual research
B. exploratory research
C. descriptive research
D. both a and c

A. selective attention
B. selective distortion
C. selective retention
D. all of above

A. define research objectives
B. develop research plan
C. implement research plan
D. none of above

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

A. Creating value for customers
B. Building strong relationships
C. Capturing value from customers
D. All of above

A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept

A. internal stimuli
B. external stimuli
C. both a and b
D. none of above

A. advertising objective
B. advertising media
C. reminder media
D. rational media

A. Societal marketing concept
B. Market concept
C. Product concept
D. selling concept