A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
Related Mcqs:
- In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above - The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
A. exporting
B. importing
C. joint venturing
D. licensing - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
A. joint venturing
B. licensing
C. exporting
D. importing - Segmentation of international markets on the basis of stability of governments is included in?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets - The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
