A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above
Related Mcqs:
- Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets - The factors that must be considered while designing the pricing strategies are?
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The segmentation of market in groups having similar needs and wants is known as?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs
