A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
Related Mcqs:
- The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets - The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above - The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
