The market segmentation based on customers seeking brands that deliver benefits is example of

Related Mcqs:

1. The market segmentation based on customers race and nationality is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The whole cluster of benefits when company promises to deliver through its market offering is called _________?

   A. value proposition
   B. customer proposition
   C. product proposition
   D. brand proposition

3. The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

6. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

   A. niche
   B. individuals
   C. custom group
   D. costly customization

7. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

10. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

    A. strivers
    B. non-strivers
    C. non-believers
    D. believers