A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
Related Mcqs:
- The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?
A. selective store
B. extensive store
C. exclusive store
D. convenience stores - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The companies that targets market very narrowly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation - The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
