The companies that targets market very narrowly is called?

Related Mcqs:

1. The situation in which the company targets whole market with one similar offer is called as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

   A. user status
   B. usage rate
   C. loyalty status
   D. benefits sought

3. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

   A. niche
   B. individuals
   C. custom group
   D. costly customization

4. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

5. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

6. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

7. In industry, market is affected by marketing expenditures of companies is called ___________?

   A. expansible market
   B. no expansible market
   C. expanding expenditure
   D. limited expenditure

8. The market which is not affected by marketing expenditures of other companies in industry is called ___________?

   A. expanding expenditure
   B. limited expenditure
   C. expansible market
   D. no expansible market

9. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psycho graphic segmentation
   D. behavioral segmentation

10. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

    A. intermarket segmentation
    B. intramarket segmentation
    C. income segmentation
    D. psychographic segmentation