The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

Related Mcqs:

1. The companies that targets market very narrowly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

4. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

5. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?

   A. target costing
   B. marginal costing
   C. learning curve costing
   D. demand based costing

6. The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

   A. user status
   B. usage rate
   C. loyalty status
   D. benefits sought

9. The situation in which the company targets whole market with one similar offer is called as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

10. The ‘banking services’ and ‘hotel services’ are examples of?

    A. products
    B. commodities
    C. barter system
    D. offered services