Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

Related Mcqs:

1. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

2. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

3. The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?

   A. internal factors
   B. external factors
   C. social classes
   D. economic variables

5. The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. Considering products and service classification, the marketing offering such as furniture is an example of?

   A. specialty products
   B. non-shopping products
   C. augmented products
   D. shopping products

7. The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

   A. jobbers
   B. shoppers
   C. market stoppers
   D. brokers

8. The companies that targets market very narrowly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

9. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

10. The situation in which the company targets whole market with one similar offer is called as?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing