The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

Related Mcqs:

1. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?

   A. internal factors
   B. external factors
   C. social classes
   D. economic variables

2. The market which is divided on the basis of ‘income scale and family size of customers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. The division of market on the basis of separate needs and behaviors is called?

   A. market segmentation
   B. targeting
   C. differentiation
   D. positioning

6. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The market which is segmented on the basis of ‘readiness stage’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation