A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
Related Mcqs:
- The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The ways in which a company can do the product line stretching are _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. all of the above - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above - The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products
