The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

Related Mcqs:

1. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

2. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

3. The products that are low priced and placed at most convenient available places in retail stores are classified as?

   A. specialty products
   B. subspecialty products
   C. convenience products
   D. unsought products

4. The low priced brands in the brand portfolio of particular Company are classified as _______?

   A. traffic builders
   B. fighter brands
   C. flankers
   D. competing brands

5. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

6. The high-priced photographic equipment is an example of?

   A. convenience products
   B. shopping products
   C. specialty products
   D. unsought products

7. The relatively high priced brands offer by company are classified as ________?

   A. low end prestige
   B. high end prestige
   C. open end prestige
   D. close end prestige

8. The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

   A. image pricing
   B. channel pricing
   C. customer segment pricing
   D. product-form pricing

9. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

   A. selective market
   B. super market
   C. extensive market
   D. exclusive market

10. Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?

    A. discount store
    B. selective store
    C. extensive store
    D. exclusive store