A. convenience products
B. shopping products
C. specialty products
D. unsought products
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The industry installations and equipment are classified in group of?
A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products - In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A. emergency items
B. repair items
C. equipment
D. operating supplies
