A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
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Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
- A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...
- The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?
- A. second-degree price discrimination B. first-degree price discrimination C. third-degree discrimination D. fourth-degree discrimination...
- The relatively high priced brands offer by company are classified as ________?
- A. low end prestige B. high end prestige C. open end prestige D. close end prestige...
- The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
- A. customer segment pricing B. product-form pricing C. location pricing D. channel pricing...
- The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
- A. fourth-degree discrimination B. second-degree price discrimination C. first-degree price discrimination D. third-degree discrimination...
- The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
- A. second-degree price discrimination B. first-degree price discrimination C. third-degree discrimination D. fourth-degree discrimination...
- The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
- A. wheel of mega retailers B. wheel of retailing concept C. cycle of retailers D. retailers discount concept...
- The one who offers market leader’s product and improves it, is classified as ___________?
- A. imitator B. adapter C. counterfeiter D. cloner...
- The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
- A. low-quality trap B. fragile-market-share trap C. shallow-pockets trap D. price-war traps...
- The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
- A. down-market stretch B. up-market stretch C. Two-way stretch D. left-market stretch...
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