A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing - The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination - The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The one who offers market leader’s product and improves it, is classified as ___________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch