A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal
0
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
0
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. innovators
B. thinkers
C. achievers
D. strivers
0
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
0
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
A. interactive
B. augmented
C. elastic
D. inelastic
0
The costs of products that do not fluctuate with the level of production are classified as _________?
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing
0
The reduction in price awarded to customers who buy products in large volumes is classified as __________?
A. quality costs
B. augmented costs
C. variable costs
D. fixed costs
0
If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
0
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
A. $30.00
B. $25.50
C. $19.50
D. $22.50
0
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
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