Developing Marketing Strategies and Plans

A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal

A. innovators
B. thinkers
C. achievers
D. strivers

A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy

A. interactive
B. augmented
C. elastic
D. inelastic

A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing

A. quality costs
B. augmented costs
C. variable costs
D. fixed costs

A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount

A. $30.00
B. $25.50
C. $19.50
D. $22.50

A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

A. offset
B. buy back arrangement
C. barter
D. compensation deal