A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
Related Mcqs:
- The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing - When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
