When the captive product pricing is used for services then this pricing strategy is classified as?

Related Mcqs:

1. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...

2. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing B. geographical pricing C. cyclical pricing D. short term pricing...

3. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree B. Second degree C. Third degree D. Fourth degree...

4. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

5. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?

   A. segmented pricing B. psychological pricing C. promotional pricing D. geographical pricing...

6. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

   A. market skimming pricing B. market penetration strategy C. business line pricing D. product line pricing...

7. The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

   A. value based pricing B. cost based pricing C. discount based pricing D. ceiling based pricing...

8. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?

   A. optional product pricing B. skimming pricing C. penetration pricing D. captive product pricing...

9. The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?

   A. by-product pricing B. captive product pricing C. optional product pricing D. Two part pricing...

10. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?

    A. optional product pricing B. price skimming C. price penetration D. product line pricing...