The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

2. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...

3. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree B. Second degree C. Third degree D. Fourth degree...

4. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing B. geographical pricing C. cyclical pricing D. short term pricing...

5. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

   A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix...

6. The pricing technique uses by companies for the products having optional services and features is classified as _________?

   A. product line pricing B. Two-part pricing C. by-product pricing D. optional-feature pricing...

7. The pricing technique which considers pricing for customers living in different locations around the world is classified as?

   A. cyclical pricing B. short term pricing C. promotional pricing D. geographical pricing...

8. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

9. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

10. When the captive product pricing is used for services then this pricing strategy is classified as?

    A. two-part pricing B. combine pricing C. double pricing D. optional part pricing...