A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery - The total number of product items included in the product mix is classified as ______
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix - The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. line consistency
B. line stretching
C. line filling
D. line depth
