The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

2. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

3. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix B. average length of product mix C. average depth of product mix D. consistency of product mix...

4. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

5. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

6. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening B. line filling C. line stretching D. line consistency...

7. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

   A. product line consistency B. product line width C. product line length D. product line depth...

8. The concept which refers how well the services or products are brought from company to customers is classified as __________?

   A. customer training B. customer consulting C. ordering ease D. delivery...

9. The total number of product items included in the product mix is classified as ______

   A. depth of product mix B. consistency of product mix C. width of product mix D. length of product mix...

10. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

    A. line consistency B. line stretching C. line filling D. line depth...