A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding
Product Strategy Setting
Product Strategy Setting
A. 4
B. 6
C. 24
D. 30
A. customer training
B. customer consulting
C. ordering ease
D. delivery
A. component parts and materials
B. installations
C. equipment
D. supplies and business services
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing
A. impulse goods
B. staples
C. homogeneous goods
D. emergency goods
A. mass effectivity
B. mass customization
C. consumption system
D. mass productivity
A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber
A. product classification system
B. consumption system
C. customer value system
D. product differentiation system
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods
