Product Strategy Setting

The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?

A. durable goods
B. non-durable goods
C. services
D. augmented goods

A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods

A. fish and lumber
B. iron ore
C. wheat, cotton, fruits
D. crude petroleum

A. product mix
B. product system
C. product assortment
D. family and line of product

A. component parts and materials
B. equipment and installations
C. maintenance and repair items
D. operating supplies

A. co-branding
B. mix branding
C. optional branding
D. line fill branding

A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators

A. guarantees
B. warranties
C. labeling
D. packaging

A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix

A. dual branding
B. brand building
C. pure branding
D. both A and B