A. product mix
B. product system
C. product assortment
D. family and line of product
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Related Mcqs:
- The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
- A. factory outlets B. warehouse clubs C. factory clubs D. surplus center...
- The representation of consumer preferences and perceptions in visual manner is classified as __________?
- A. perceptual maps B. preference representation C. feasible representation D. desirable representation...
- The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
- A. involuntary franchising B. voluntary chain C. involuntary chain D. voluntary franchising...
- The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
- A. non-functional discount B. functional discount C. quantity discount D. descriptive discount...
- The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
- A. service quality shoppers B. price value customers C. affinity customers D. interactive customers...
- The young and impulsive people who seek excitement and variety can be the best __________?
- A. innovators B. non-innovators C. experiences D. non-achievers...
- The total number of product items included in the product mix is classified as ______
- A. depth of product mix B. consistency of product mix C. width of product mix D. length of product mix...
- All the items including in product line that share more than one form of particular products are classified as ___________?
- A. factor of durability B. factor of performance C. product type D. item...
- The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
- A. line deepening B. line filling C. line stretching D. line consistency...
- The repair items and operating supplies are classified as the types of
- A. supplies and business services B. capital items C. materials and parts D. None of above...
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