A. product mix
B. product system
C. product assortment
D. family and line of product
Related Mcqs:
- The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The representation of consumer preferences and perceptions in visual manner is classified as __________?
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount - The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - The young and impulsive people who seek excitement and variety can be the best __________?
A. innovators
B. non-innovators
C. experiences
D. non-achievers - The total number of product items included in the product mix is classified as ______
A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix - All the items including in product line that share more than one form of particular products are classified as ___________?
A. factor of durability
B. factor of performance
C. product type
D. item - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The repair items and operating supplies are classified as the types of
A. supplies and business services
B. capital items
C. materials and parts
D. None of above
