A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - All the items including in product line that share more than one form of particular products are classified as ___________?
A. factor of durability
B. factor of performance
C. product type
D. item - The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure - The pricing strategies related to product mix consists of?
A. product bundle pricing
B. by-product pricing
C. captive product pricing
D. all of above
