The pricing strategies related to product mix consists of?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

3. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

4. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing
   B. geographical pricing
   C. cyclical pricing
   D. short term pricing

5. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

6. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?

   A. counterfeiter
   B. cloner
   C. imitator
   D. adapter

8. When the captive product pricing is used for services then this pricing strategy is classified as?

   A. two-part pricing
   B. combine pricing
   C. double pricing
   D. optional part pricing

9. The major strategies regarding promotion mix are?

   A. pull and push strategy
   B. rational and moral selling strategy
   C. direct strategy
   D. indirect strategy

10. The total number of product items included in the product mix is classified as ______

    A. depth of product mix
    B. consistency of product mix
    C. width of product mix
    D. length of product mix