The major strategies regarding promotion mix are?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations
   B. advertising
   C. sales promotion
   D. personal selling

3. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?

   A. sought products
   B. unsought products
   C. specialty products
   D. industrial unsought products

4. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

5. The pricing strategies related to product mix consists of?

   A. product bundle pricing
   B. by-product pricing
   C. captive product pricing
   D. all of above

6. The major pricing strategies does not includes?

   A. competition based pricing
   B. customer value based pricing
   C. cost based pricing
   D. discount and bonus pricing

7. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

8. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

   A. introductory stage
   B. business analysis stage
   C. market analysis stage
   D. product marketing stage

9. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

   A. rational selling strategy
   B. push strategy
   C. pull strategy
   D. moral selling strategy

10. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

    A. point of purchase promotion
    B. cents off deals
    C. sales premium
    D. advertising specialties