The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?

   A. public relations
   B. advertising
   C. sales promotion
   D. personal selling

3. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

4. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

5. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

   A. rational selling strategy
   B. push strategy
   C. pull strategy
   D. moral selling strategy

8. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

9. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

10. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

    A. consumer oriented marketing
    B. customer value marketing
    C. innovative marketing
    D. inbound ⁄ outbound marketing