The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

Related Mcqs:

1. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

   A. marketing logistics network
   B. supply chain management
   C. delivery network
   D. physical distribution network

2. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

   A. shallow strategy
   B. push strategy
   C. pull strategy
   D. bundle strategy

3. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

4. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

   A. rational selling strategy
   B. push strategy
   C. pull strategy
   D. moral selling strategy

5. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

6. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

   A. personal sources
   B. commercial sources
   C. public sources
   D. experimental sources

7. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?

   A. sought products
   B. unsought products
   C. specialty products
   D. industrial unsought products

8. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

9. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

10. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

    A. idea’s external sources
    B. acquisition of ideas
    C. primary sources
    D. secondary sources