Consumer Markets and Buyer Behavior

A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand

A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. supplier selection
B. proposal solicitation
C. performance review
D. order-routine specification

A. product class
B. product form
C. brand
D. all of above

A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand

A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing

A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount

A. e-procurement
B. de-procurement
C. online selling
D. direct marketing

A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales