Consumer Markets and Buyer Behavior

A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement

A. product classes
B. product forms
C. branding
D. product perception

A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage

A. Place
B. Product
C. Price
D. Promotion

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

A. real
B. win
C. worth doing
D. less worthy

A. user
B. influencer
C. decider and gatekeeper
D. buyer

A. idea generation
B. product development
C. idea screening
D. business screening

A. promotional pricing
B. short term pricing
C. quick pricing
D. cyclical pricing

A. user
B. influencer
C. decider and gatekeeper
D. buyer