A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
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The standard shape of curve of product life cycle is mostly followed by?
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The PLC stage in which recently developed product is made available to customers for first time purchase is called?
A. product classes
B. product forms
C. branding
D. product perception
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Public relations’ can be classified as?
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
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The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
A. Place
B. Product
C. Price
D. Promotion
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According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing
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In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. real
B. win
C. worth doing
D. less worthy
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The second step in new product development is?
A. user
B. influencer
C. decider and gatekeeper
D. buyer
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The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
A. idea generation
B. product development
C. idea screening
D. business screening
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In business buying process, the one who uses the product is called?
A. promotional pricing
B. short term pricing
C. quick pricing
D. cyclical pricing
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