Consumer Markets and Buyer Behavior

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification

A. user
B. influencer
C. decider
D. gatekeeper

A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c

A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing

A. flexible channels
B. chain of channels
C. channel levels
D. marketing levels

A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate

A. optional product pricing
B. product line pricing
C. competitive pricing
D. captive product pricing

A. Cash Cows
B. Stars
C. Dogs
D. Question marks

A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate

A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing