A. user
B. influencer
C. decider and gatekeeper
D. buyer
Consumer Markets and Buyer Behavior
Consumer Markets and Buyer Behavior
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
A. 2 types
B. 3 types
C. 4 types
D. 5 types
A. nominal selling
B. territorial selling
C. team selling
D. group selling
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
A. sample
B. coupon
C. premium
D. cash refunds
A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling
A. acquisition
B. repetition
C. merger
D. new packaging of product