A. user
B. influencer
C. decider and gatekeeper
D. buyer
Related Mcqs:
- The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The business buying process starts with the?
A. problem recognition
B. general need description
C. product specification
D. supplier search - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - In business buying process, the one who uses the product is called?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The highly involved consumer buying behavior while perceiving significant differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The low involved buying behavior of consumers while perceiving significant differences between brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
